Book Podcast

“My Book, Fine Wine Confidential, chronicles my 46 years in the wine industry. It is an insider Memoir, packed with untold stories and, mostly, a Tell-All. I link my career to the growth of the modern-day American Wine Industry, kick-started by the famous Judgment of Paris tasting staged by Steven Spurrier in Paris on May 24, 1976, which changed the course of California and American wine for the future. My book exposes the frauds, spotlights the sometimes-brilliant personalities, and explains the convoluted laws that govern the alcoholic beverage business. From Organized Crime to today's Organized Monopoly of Liquor Distributors and their stranglehold on the wine producers.
My book is replete with revelations that will make your next bottle of wine, and the ones that follow, experiences that go beyond price, taste, and aroma. Cheers!”

It is now available on Amazon, Barnes & Noble, and various other internet book sites. Check it out. I have posted select snippets from the book to which you can listen below or read the transcript.
Fred Reno

EPISODE #1 INTRODUCTION TO FINE WINE CONFIDENTIAL BOOK PODCAST/AUTHOR FRED RENO

 

EPISODE #2 WHAT MY BOOK IS ABOUT

EPISODE #3 ROOKIE IN THE WINE BUSINESS

EPISODE #4 The Sparks Steakhouse Adventure

 

Episode #5 Wine buying in California as a Rookie

EPISODE # 6 FRANCHISE LAWS & BEING CONNED IN GEORGIA

Episode # 7 FRANCHISE LAWS PART 2

Episode #8 – The Wine Business is a Trailing Economic Indicator

Episode #9 The Frank Prial Escapades vs William Hill

Episode #10 WINERY FOUNDERS MOST OFTEN ARE NOT THE BRILLIANT BUSINESS FOLKS THEY LOOK TO BE.

EPISODE # 11 TESTIMONY at Joint Hearing of the California State Senate & Assembly on the future of Direct Shipping of Wine to the Consumer

 

EPISODE #12 BILL BONETTI RETIRES & THE WINE INDUSTRY ALMOST DIDN’T NOTICE

 

EPISODE #13 FORMATION OF WINE FAIR TRADE COALITION

EPISODE #14 THE IMPORTANCE OF MAINTAINING BRAND RELEVANCE