Blog

Fred Reno’s insight and opinions on today’s wine industry.

Normal vs. Reality

With the ongoing debate about when and if the Wine Industry will return tonormal and put this Pandemic behind us—I offer the following opinion, “Not inmy lifetime!” My BLOG is focused on Wine Industry-related activities, but I believe what I amabout to offer applies to a potential future in general. ...

IMPLICATIONS OF THE UBER/DRIZLY DEAL

The recent announcement about UBER acquiring Drizly for stock and cash caught my attention the other day. Admittedly, before I saw this press release, I had not paid much attention to Drizly or their service in the alcoholic beverage space.However, I became curious when a friend and industry veteran called ...

LEADERSHIP IN THE WINE BUSINESS

In 2004, while CEO of The Henry Wine Group in California, I penned an editorial titled Leadership. With the void we have all experienced during COVID of this essential trait, I thought it might be a good time to review it and see if it was relevant today. I decided ...

ASLEEP AT THE WHEEL 2.0

In the fall of 2005, Wines & Vines Magazine asked me to author an Essay analyzing theconsolidation in the Wine Industry and the effect the then-recent Supreme Court ruling allowingInterstate shipping of wine to consumers would have on the industry's distribution tier. At the time, my answer was simple: "nothing ...
Fine Wine Confidential

RELEVANCE IN POST-COVID WORLD

Webster defines the term Relevant in this way, bearing upon or connected with the matter at hand. Pertinent. Conversely, it describes irrelevant as; not applicable or pertinent. Looking into the unknown future we all face today in the business world; I believe it is time to revisit the concept of ...
Fine Wine Confidential

The Future of Wine Sales Direct to the Consumer

All of us in the wine business are seeing a dramatic increase in wine sales direct to consumers throughout the country, fueled by the new reality brought on by COVID-19. The big question: Will it continue at this pace? My answer: the continued efforts by the forces (read: WSWA and ...

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